Derek Powazek is best known for The Fray, his black and purple home for personal narrative and bleeding-edge story design. But his latest creation, Kvetch, is more than just a place for listless webheads to post complaints, rants and laments in real time. Kvetch is the future of the web -- continuously streaming soundbite-sized chunks of user-generated content. It's a brilliant move for Powazek: no pain-in-the-ass writers to deal with, no ongoing design for multiple browsers on multiple platforms. Just an initial push from Powazek was all it took to put this perpetual content machine (and ad server) in motion.

Michael Sippey