Blue

Amy Schrier / David Carson
Blue
Premiere issue

Today's Nugget is more a heads-up than an endorsement. Blue is a glossy "lifestyle" rag dedicated to "adventure travel, cultural exploration and action sports." The content is a little flimsy, with several full-page layouts dedicated to what are essentially factoids. On the other hand, the design, illustration, and photography are compelling, if not more than a bit reminiscent of Wired. For now, the verdict on Blue is a toss-up--we'll let the upcoming website be the tie-breaker.

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